The Current
Art Director
The Current is a digital media publication that covers the advertising, marketing, and digital media industries. It provides news, analysis, and insights on topics such as ad technology, streaming, artificial intelligence, and the evolving media landscape, primarily for advertising and marketing professionals.
The Art
In a “nod to the newspaper,” the visual design system invokes modern journalism’s foundations in accurate, fair, and thorough reporting. Inspired by editorial illustrations and curated as a crucial part of the storytelling, the art aims to humanize complex industry topics through bespoke, engaging and conceptual graphics that serve to inform and inspire the modern marketer.
The images take a photo-collage approach and pair it with a limited palette and a tactile, “man-made” aesthetic that provides a large well of visual options that still stays cohesive and unique to The Current.
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Art Director
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Illustration
Graphic Design