The Best **** Dress Shoes (2024)
In 2024, Wolf & Shepherd launched a playful TV commercial featuring NFL star Rob Gronkowski, sports broadcaster Erin Andrews, and former NFL quarterback and analyst Matt Leinart. The spot humorously showcases the trio praising the comfort and style of Wolf & Shepherd shoes, complete with candid cursing — quickly covered by clever edits.
Save a Pig, Wear Wolf & Shepherd (2024)
Rob Gronkowski comes to realize that his favorite leather isn’t pigskin anymore — it’s the premium leather of Wolf & Shepherd shoes. While comforting a piglet, he blends his signature humor and personality with the brand’s sport-luxury aesthetic, showcasing style, comfort, and confidence in every step.
Halftime (2023)
In 2023, Wolf & Shepherd’s TV commercial featured NFL star Rob Gronkowski and sports broadcaster Erin Andrews in a scripted halftime segment, humorously showcasing their Wolf & Shepherd shoes while pretending not to know they were live on air. The spot combines playful storytelling with the brand’s sport-luxury aesthetic, highlighting style, confidence, and personality both on and off the field.
Feels Like a Dream (2022)
In 2022, NFL star Rob Gronkowski retired from football, inspiring a Wolf & Shepherd commercial that blends comedic storytelling with the brand’s sport-luxury aesthetic. The spot explores transition, ambition, and personal reinvention, showing how Wolf & Shepherd footwear empowers confidence and style in every chapter of life.
Step Up Your Game (2021)
In 2021, Wolf & Shepherd’s TV commercial captured a humorous, relatable side of NFL star Rob Gronkowski during the COVID era. Depicted as bearded and laid-back, Gronkowski “cleans up” to return to work, illustrating the brand’s transformative blend of comfort, performance, and polished style. The campaign balances playful storytelling with the sport-luxury aesthetic, showing how Wolf & Shepherd footwear empowers confidence in motion.
-
Art Director
-
Concepting
Storyboarding
Casting
Directing
Design
Editing
-
The Best **** Dress Shoes | Save a Pig, Wear Wolf & Shepherd
John McCarty - Copy | Spencer Shipman - Video | Chris Abele - Producer
Halftime
Ro Vega - VP Brand | Chris Abele - Producer | Spencer Shipman - Video
Feels Like a Dream
Ro Vega - VP Brand | James Ricker - Photo & BTS
Step Up Your Game
Wale Agboola - Director | Fiona Fergusson - Producer